LATEST NEWS
Experience Marketing Agency George P. Johnson Strengthens Global Alignment with Strategic Leadership Appointments
George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.
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The holding company that prefers marriage to speed dating
Project Worldwide is extending its footprint into India. The employee-owned advertising collective that boasts of the century-old George P. Johnson in its roster of agencies, is unveiling its specialized agencies, OS Studios and NOMOBO, in this thriving market. Focused on tapping into India's rich talent and burgeoning digital scene, Project Worldwide champions collaboration and integrated service offerings.
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DARKHORSE NZ MD Francesca Kelly named on Campaign Asia-Pacific’s 40 Under 40 List
Campaign Asia Pacific released its 40 Under 40 List, honouring the under-40 talents who are shaping the future of the marketing, media and communications industry across APAC. With 20% more entries than ever before, Campaign Asia remarked that the jury faced an even tougher task in forming this year’s highly selective list.
Beyond the AI Content Deluge: Why Experience Marketing is Your B2B Advantage
AI has driven the cost of content to near zero, making noise abundant and attention scarce. Experience marketing now leads the way by building trust, advocacy, and measurable impact through human connection in an AI-saturated world.
Project Worldwide Unveils New Sydney Project Hub
Project Worldwide has announced the opening of its new Project Hub, located on Clarence Street in the heart of Sydney’s central business district. This new workspace will serve as the home for a collection of agencies in the region, namely George P Johnson, DARKHORSE, Praytell, and Spinifex. By bringing together George P Johnson, global marketing agency; integrated creative agency DARKHORSE; PR & marketing specialists Praytell; and experiential digital agency Spinifex, Project Worldwide has created an environment where the talents, cultures, and capabilities of each agency can converge, collaborate and share ideas. Designed to inspire Hyperconnected Creativity™️, the new Project Hub embodies modern workplace design with open-plan spaces and flexible meeting areas. The focus is on facilitating synergy among teams and accelerating the delivery of solutions for clients. “Bringing our leading agencies together at the new Sydney Project Hub is a pivotal moment for Project Worldwide in the region. This collaborative space embodies our commitment to innovation, creativity, and delivering unmatched value to our clients. By uniting diverse talents and perspectives under one roof, we’re perfectly positioned to set new benchmarks in integrated brand experiences and inspire growth for both our teams and our partners,” Ben Taylor, CEO Project Worldwide Asia said. “This move is about more than just sharing an address; it reflects our shared vision to deliver breakthrough ideas for our clients. Uniting our specialist agencies under one roof will unlock new levels of collaboration and creativity. We’re excited to build the future of brand experiences together here in Sydney,” Christine Mills, managing director of George P Johnson ANZ, added.
Earned Media in the Age of the Media Apocalypse
It’s important to talk about the state of earned and creative campaigns, and do so with urgency. The short reason: Working dollars are working less. Content is everywhere. A shiny branded object exists for a total of 15 seconds in your consumer’s mind, and you paid more for those 15 seconds than you did five years ago. Praytell, in collaboration with Contagious, a creative and strategic intelligence service for brands and agencies, worked together to identify four factors that nearly every high-earning, high-performing creative campaign exhibits.