A GLOBAL CREATIVEALLIANCE FORTHE AMBITIOUS^™

13 Agencies. 45 Offices. 2,300 Creative Allies. One Shared Vision.

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B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium

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“You Don’t Need to Have All the Answers. You Just Need to Be Willing to Learn” with Fiona Bruder

Fiona Bruder is global CEO of George P. Johnson (GPJ), the world's leading strategic experience marketing agency. Grounded in purpose-driven leadership, Fiona blends strategy, decision science, and creative innovation to build human-centred experiences that drive measurable business growth. Fiona sat down with LBB to look back on over 25 years in the industry, the women who have inspired and shaped her along the way, as well as her work with Girls Inc. Westchester.

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GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement

World-leading experiential agency George P. Johnson (GPJ) announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio.

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Our Vision

TO BE THE SINGLE MOST CREATIVE AND RADICALLY COLLABORATIVE AGENCY ALLIANCE ON THE PLANET WHERE AMBITIOUS BRANDS AND PEOPLE THRIVE.

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A FUNDAMENTALLY DIFFERENT PHILOSOPHY, MINDSET, AND STRUCTURE.

More than 2,300 uniquely qualified specialists make up one powerhouse driven by Hyperconnected Creativity™. We prioritize enthusiasm over experience—though we have plenty of both—melding cross-disciplinary collaboration, relentless innovation, and a commitment to delivering great work with seamless executional consistency.

GLOBAL FOOTPRINT

42 markets. 2,300 teammates. One set of shared values that drive us to challenge the ordinary and deliver meaningful work. Through a highly collaborative multi-agency model, we bring global clients the best of our collective capabilities.

GLOBAL FOOTPRINT

We maintain a broad U.S. footprint, anchored by offices in major cities such as New York, Los Angeles, San Francisco, Boston, Austin, Nashville, and Denver.

usa & south america

We maintain a broad U.S. footprint, anchored by offices in major cities such as New York, Los Angeles, San Francisco, Boston, Austin, Nashville, and Denver.

Europe, middle east, africa

With more than 400 people and six offices in key cities : Our footprint in this region encompasses operations across Europe (e.g., France, the United Kingdom, Germany), the Middle East (e.g., Dubai, Abu Dhabi), and Africa, supported by leadership roles dedicated to the EMEA region.

asia, pacific

We are well-established across the Asia-Pacific market, with offices in countries and regions including Japan, South Korea, Singapore, Australia/New Zealand (ANZ), Greater China, and India, with locations in major hubs like Sydney, Singapore, Shanghai, Seoul, Beijing, Shenzhen, Bangalore, and Hong Kong