“You Don’t Need to Have All the Answers. You Just Need to Be Willing to Learn” with Fiona Bruder
Fiona Bruder is global CEO of George P. Johnson (GPJ), the world's leading strategic experience marketing agency. Grounded in purpose-driven leadership, Fiona blends strategy, decision science, and creative innovation to build human-centred experiences that drive measurable business growth. Fiona sat down with LBB to look back on over 25 years in the industry, the women who have inspired and shaped her along the way, as well as her work with Girls Inc. Westchester.
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GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement
World-leading experiential agency George P. Johnson (GPJ) announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio.
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Ben Taylor on the Evolving Role of Experiential Across APAC
Experiential marketing has moved well beyond the days of what the CEO of Project Worldwide APAC Ben Taylor calls “menus and venues” briefs. Across APAC, brands are increasingly treating experiential as part of broader marketing strategy, with greater emphasis on audience insight, measurable business outcomes, and how physical events can extend far beyond the people in the room.
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Why Events Deserve a Seat at the Creative Table
Jorge Narváez-Arango, SVP, Head of Creative for EMEAI at George P. Johnson, believes it’s time experiential was recognised as one of marketing’s most powerful creative channels.
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Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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Praytell launches Singapore hub
Praytell is expanding into the Asian market with a new hub opening in Singapore this month. Debbie Chin has been appointed as EVP of Asia, to lead the hub in Singapore. “Launching in Asia is the natural evolution of our global footprint, driven by the ambitions of our clients and global vision for Praytell,” said Praytell CEO Beth Cleveland.
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