LATEST NEWS
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. To help deliver its ambitious vision on one of tech’s biggest stages, CES, AMD partnered with two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group.
Read Article
GPJ Named to Skift's M&I 15 List
The inaugural Skift Meetings M&I 15 is the definitive list of the 15 most powerful and influential U.S. companies managing corporate meetings and incentive travel programs. In 2025, GPJ delivered over 5,000 meetings and events, booked nearly half a million room nights, with about 25% of its activity outside the U.S.
Read Article
George P. Johnson Names Ken Madden Global Chief Technology & Innovation Officer
George P. Johnson (GPJ), the world’s leading experience marketing agency, today announced that Ken Madden has been promoted to Global Chief Technology & Innovation Officer.
Read Article
The holding company that prefers marriage to speed dating
Project Worldwide is extending its footprint into India. The employee-owned advertising collective that boasts of the century-old George P. Johnson in its roster of agencies, is unveiling its specialized agencies, OS Studios and NOMOBO, in this thriving market. Focused on tapping into India's rich talent and burgeoning digital scene, Project Worldwide champions collaboration and integrated service offerings.
Read Article
DARKHORSE NZ MD Francesca Kelly named on Campaign Asia-Pacific’s 40 Under 40 List
Campaign Asia Pacific released its 40 Under 40 List, honouring the under-40 talents who are shaping the future of the marketing, media and communications industry across APAC. With 20% more entries than ever before, Campaign Asia remarked that the jury faced an even tougher task in forming this year’s highly selective list.
Beyond the AI Content Deluge: Why Experience Marketing is Your B2B Advantage
AI has driven the cost of content to near zero, making noise abundant and attention scarce. Experience marketing now leads the way by building trust, advocacy, and measurable impact through human connection in an AI-saturated world.
Project Worldwide Unveils New Sydney Project Hub
Project Worldwide has announced the opening of its new Project Hub, located on Clarence Street in the heart of Sydney’s central business district. This new workspace will serve as the home for a collection of agencies in the region, namely George P Johnson, DARKHORSE, Praytell, and Spinifex. By bringing together George P Johnson, global marketing agency; integrated creative agency DARKHORSE; PR & marketing specialists Praytell; and experiential digital agency Spinifex, Project Worldwide has created an environment where the talents, cultures, and capabilities of each agency can converge, collaborate and share ideas. Designed to inspire Hyperconnected Creativity™️, the new Project Hub embodies modern workplace design with open-plan spaces and flexible meeting areas. The focus is on facilitating synergy among teams and accelerating the delivery of solutions for clients. “Bringing our leading agencies together at the new Sydney Project Hub is a pivotal moment for Project Worldwide in the region. This collaborative space embodies our commitment to innovation, creativity, and delivering unmatched value to our clients. By uniting diverse talents and perspectives under one roof, we’re perfectly positioned to set new benchmarks in integrated brand experiences and inspire growth for both our teams and our partners,” Ben Taylor, CEO Project Worldwide Asia said. “This move is about more than just sharing an address; it reflects our shared vision to deliver breakthrough ideas for our clients. Uniting our specialist agencies under one roof will unlock new levels of collaboration and creativity. We’re excited to build the future of brand experiences together here in Sydney,” Christine Mills, managing director of George P Johnson ANZ, added.